The Big Integration

Well, I am still trying to get companies to contribute to this Forum, but, hey, I understand, business first!

"Here is what I gleaned on Coremetrics site about a module (?) called Enterprise Data Bridge:

Enterprise Data Bridge
The Coremetrics Enterprise Data Bridge delivers powerful data extensibility capabilities to Coremetrics. Leveraging the Enterprise Data Bridge, you can easily marry critical back office data to LIVE Profiles for even more powerful analysis and optimization of online performance. The Enterprise Data Bridge also delivers enterprise wide data integration capabilities, allowing for delivery of accurate and comprehensive profiles of web visitor behavior directly to your internal business intelligence and CRM applications in a user-defined and bandwidth-efficient format. Fully automated to enable seamless data integration, the Enterprise Data Bridge brings the power of LIVE Profiles to multichannel analysis, empowering business managers to understand the impact of the online channel on offline customer activity and gain a holistic view of their business"

So I clicked on the Multichannel link and got:

"How can I leverage knowledge of my customers' online behavior in my offline marketing activities? With so much behavioral data available online, however, the challenge is not obtaining the information, but rather integrating it with other data sources to gain a true cross-channel view of the customer. Coremetrics LIVE Profiles provides online marketers with the first truly customer-centric web-data asset. By leveraging Coremetrics Enterprise Data Bridge companies can import and export data from offline sources into the data warehouse that powers LIVE Profiles. This provides the flexibility to correlate online and offline data for true multichannel analysis.

The LIVE Profile tables in Coremetrics proprietary, relational database schema cover a broad range of information for individual visitors, including every page browsed, all items selected or transacted, every field filled out in registration forms, lifetime value of a customer, original campaign acquisition source, and much more. This enables seamless integration with offline CRM systems through a customer ID, email address, or login, so that marketers can create a comprehensive, historical, cross-channel profile of customer behavior. This 360-degree view of the customer represents high-value data for fueling your business intelligence and CRM needs."

I also got the PDF of a case today they present. You cant get it here.