Putting Web Analytics Together with Enterprise Systems
You are not logged in.
Strategic Database Marketing by Arthur Middleton Hughes
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database by Arthur Middleton Hughes
The Customer Loyalty Solution by Arthur Middleton Hughes (if you got a copy, I'm buying!!)
Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur Middleton Hughes
Drilling Down: Turning Customer Data Into Profits with a Spreadsheet by Jim Novo
Hillstrom's Database Marketing: A Master's Complete Method for Success by Kevin Hillstrom
Hillstrom's Multichannel Forensics by Kevin Hillstrom
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates
Multichannel Marketing by Akin Arikan
Offline