Putting Web Analytics Together with Enterprise Systems
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Many ideas in those books will have fascinating applications in marketing in the coming years:
Fooled by Randomness by Nassim Nicholas Taleb
The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart by Ian Ayres
Competing on Analytics: The New Science of Winning by Thomas H. Davenport and Jeanne G. Harris
The Power to Predict: How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition by Vivek Ranadive
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